Well Founded is an independent senior product development consultancy for dietary supplement, complementary medicine and wellness brands. Work can cover formulation, ingredient selection, regulatory pathway, manufacturer briefing, packaging and launch readiness.
Questions worth
asking early.
The questions founders and product teams bring to a first conversation. If yours isn’t here, ask us directly.
Well Founded brings 25 years of senior product leadership inside natural health brands to the complete product development process. Evidence is weighed alongside claims, compliance, manufacturer fit, supply, packaging and commercial viability, with an established specialist network where a project needs it.
Founders launching a first product, established brands extending a range, teams moving between markets, and anyone bringing an existing community to a considered first product. Experience spans dietary supplements, complementary medicines, functional foods, nutraceuticals, cosmetics and pet nutrition.
We’re independent of manufacturers. Our role is to develop your product with your interests at the centre: the formula, ingredient list, regulatory pathway and label. We then identify and brief the manufacturing partner best suited to build it.
Yes. This is a common starting point. A formula developed elsewhere, including one generated by AI, can look strong on paper while presenting issues with compliance, dose relevance, stability, format or manufacturability. We’ll review yours and tell you what needs to change before you commit to a manufacturer.
Australia and New Zealand are our core markets, across TGA listed complementary medicines and FSANZ food. For FDA in the United States under DSHEA and Health Canada NPN, we work with trusted partner specialists. For Asian markets, the EU and UK, we coordinate with market-specific regulatory consultants.
Every project starts with a free 30-minute discovery call. It’s a conversation to introduce ourselves and see if we’re the right fit. If we take it further, the paid engagement begins with a scoped consultation about your brand, your product and the decision in front of you.
Every project has its own timeline, shaped by format, ingredient complexity and market. Most run six to twelve months from first consultation to a manufacturer-ready specification.
Engagements are quoted by scope, not by the hour. Indicative ranges are shared at proposal stage and confirmed in the Letter of Engagement. All figures are in AUD, excluding GST. Third-party costs, such as laboratory testing, regulatory submission fees and specialist consultants, are passed through transparently.
No. We help you find, brief and manage the right contract manufacturer for your product, drawing on more than 25 years of industry relationships. Partners are selected for fit with your product, commercial envelope and target market, not simply because they’re familiar.
TGA Listed Medicines are lower-risk medicines included on the Australian Register of Therapeutic Goods. Complementary medicines are a broad product class that includes many vitamins, minerals, herbs, nutritional and aromatherapy products. FSANZ food covers products regulated as food, including functional foods, protein powders, meal replacements and some fortified beverages. The right pathway depends on your ingredients, claim and commercial strategy. We help you make that call early because it shapes everything downstream.