Well FoundedLet’s chat
Product development + regulatory advisory

Senior product leadership & expertisefor health & wellness brands.

Independent science, regulatory and commercial judgement, applied to products built to succeed in the lab, the market and at scale.

BlackmoresBioCeuticalsHappy Mammoth38TERAHealthiPopMyBrainCo.

Product development is more than a formula...

1+

products
developed

1

dose formats
commercialised

1

international
markets

...bring us in for the challenge in front of you,
or the full approach from
concept to launch.

We develop your product
as if it were our own.

Connecting your concept to the decisions that enable a product to be made, sold, trusted and scaled.

Explore how we help

Product Development

A connected product plan from first brief to launch, built around your product, market, manufacturer and commercial reality.

Innovation & Formulation

Evidence-led formulation considered in the context of the format, claim, manufacturer and market.

Ingredient Selection & Sourcing

Ingredients selected for evidence, integrity, delivery and commercial fit, not simply availability.

Formulation Testing

Testing plans that convert technical data into confident product decisions.

Regulatory & Compliance

A pathway that supports what your product can be, say and do in its intended market.

Packaging & Label Claims

Shelf presence and label language that are commercially distinctive and regulatorily defensible.

Manufacturer Direction & Supply Partnerships

Independent manufacturer selection and supply partnerships, informed by technical, commercial and market fit.

Brief to Launch Readiness

A considered handover from the first brief to a product ready to land safely in your warehouse.

The perspective that comes from leading products through formulation and across their whole lifecycle.

Well Founded is led by Anna Bearpark, whose 25 years have spanned the bench, the boardroom and the commercial decisions behind Australia’s most established practitioner and retail brands.

Whether it’s your first product, your fiftieth, or the first thing you’re building around a community you already have, the work is held end-to-end.

Meet Anna

A rigorous path from
concept to launch.

Senior guidance from the first question to product on shelf, with every key decision connected.

01

Concept & Brief

Start with your idea, your brand and the problem you’re solving. You’ll leave knowing what comes next.

02

Innovate & Formulate

Turn the brief into a formula, format, regulatory path and manufacturing plan. We’ll work through the options and trade-offs.

03

Claims & Regulatory

Set your claims, label and evidence plan for the market you’re entering.

04

Launch

Bring the product to shelf with the manufacturing, packaging and launch decisions aligned.

05

Grow

Extend into new formats, SKUs or markets with senior product input as your range grows.

A strong formulation is only the start. Your product needs to make sense within the factory, your market and in the hands of your community.
Questions, answered

Every great idea starts with
a strong foundation.

Bring your idea, and we’ll bring the experience, perspective and network to move it forward.

Let’s chat